Okay, I have nothing against the silver crowd. In fact, I am a few years from being one too!
But just today I was reminded that many in the older generation have a built-in fear of all things electronic.
While they feel perfectly safe sending a check through the mail, or giving a check (which has their routing and account numbers on it for all to see) to a strange clerk in a store, they will balk and putting their credit card number into an encrypted, highly secure website.
I was watching a 1945 black and white movie called “Her Favorite Patient,” starring Ruth Hussey.
Remember, 1945 was the last year of the second world war.
The movie begins with Ruth driving down a country road. She sees a Marine in full uniform hitchhiking and stops to pick him up.
“Where ya headed?” asks the Marine.
“Chicago,” she says. “At least, eventually.”
“Me too, although I’ve got to get there before then.”
If you’re marketing online, it’s imperative that you master the language of marketing in order to maximize your results.
That’s right – knowing the language of marketing can actually increase your income. For example, if you don’t know what A/B testing is, then you’re not doing it. And if you’re not testing, I can almost guarantee you are losing sales that rightfully should be yours.
Just like any other profession or business, there is a learning...
They used to say, “The money is in the list.” And that’s still true. But perhaps the REAL money these days is hidden someplace else. Somewhere you might not be looking…
Jeff Walker, in a recent video, confessed that he is a “numbers geek.” Meaning he likes to pour over the numbers in his business to find out what’s working. And it tends to be the most important time he spends on his business, too.
Here is a stat he says will change your business:...
The Perfect Facebook Sales Funnel that You Can Build Today
This is part 2 of the The Automated Content Marketing Blueprint. In this video I focus on showing you how to use your content marketing to build Facebook Sales Funnels.
This was taught in more detail in my Perfect Buyer Blueprint
More specifically how to get customers off Facebook and onto your site.
PS. Links mentioned
How to "Semi" Automate Your Content Posting (Like a Marketing Agency)
In this new video blog I lay out a very simple and almost automated way to get trending and niche related content automatically posted (almost) to your social media accounts and blogs.
It is very easy to setup and is a low cost way to service multiple clients each month with very little effort and now much cost.
AND you can be extremely price competitive with most social media marketing agencies charging thousands each...
64% of customers make a purchase after watching branded video content — and social media video content inspires 12-times as many shares as image and text based posts combined.
Plus, the brain processes video up to 60,000 times faster than it does text, which means the right clip could help you make a more emotional connection with potential customers.
For these reasons, content marketers need to “up” their game when it comes to video — and to do that, they need...
I was walking down the high street today, and I walked past someone carrying a bag with the sentiment, “Believe, Achieve, Succeed” written on it. I think it was for a school or an academy in the area. But it struck me that those are three very good simple core principals that we should be instilling in our young folk these days.
All too often we see posts and memes on social media sites extolling how the youth of today expect things to be given to...
Here are 6 simple methods for driving NEW traffic to your blog posts and articles that you publish online.
A truly great lead magnet is literally worth its weight in gold because of what it can do for you.
Done correctly, lead magnets are irresistible bribes that offer a specific value to a prospect in exchange for their contact information.
The better the lead magnet, the more subscribers you can get.
The more subscribers you get and the better targeted they are, the more money you can make promoting to those subscribers.
As you can see, your entire funnel rests on your lead magnet.
So here are my...