VidPenguin Productions Blog

Ask a consumer what's the difference between a logo and brand, and they'll probably guess they're the same thing.

Ask a marketer the same question, and the answers will vary wildly. Frankly, I don't think most marketers know the difference, and I'm not criticizing. There was a time when I had no clue, either, because unless someone breaks it down for you – not with some B.S. marketing-ese taught in school but with a real-world answer – it's confusing.

And so, I turned to a video...

If you've ever attended the course of writing sales letters and you're aware of the fact that you shouldn't disclose the price until after you've justified the price.

It's essential to create value, convince the potential buyer to desire your product, and then send them to a frenzied desire. It's time to demonstrate the value of your item the price, and I'm talking about an enormous amount.

Only then will you reveal the cost.

At the very least, it's the norm.

Rules are meant to be broken,...

"The Ghost Town that Fell into the Sea"

And... the best way to destroy your business disregarding the facts.

In the past, within Oregon, USA, there was a town known as Bayocean which was situated right near the Pacific Ocean.

In 1906, the real estate developer T.B. Potter laid out the town of his dreams on a sandy peninsula. Potter sold 1600 lots and constructed a hotel, a dance hall Post office, shops, and a swimming pool for the people who lived there.

There were no roads that led to...

This one is clever and a bit sinister, and frankly, maybe I shouldn’t love it, but I do.

The gal who does this specializes in the stock market, but this will work in any financial market. Think Bitcoin and all the other cryptocurrencies, every stock market, commodities market, gold and silver, rare coins… anything that people invest in making money.

Here’s what Jill did…

She bought several books on the stock market. These were current books that were published within...

It’s the ultimate marketing dream: Press a button, send an email, and money comes pouring into your bank account.

But before that can happen, a lot of work needs to go into things like finding or creating the right products for the right audience, finding that audience, and then convincing them they want to buy what you want to sell.

Which is where we jump in today – how do you convince people to buy? How can persuasiveness become second nature to you so that no matter what you do...

If you’ve never considered integrating your business with another service or product that your customers are already using, you might want to take notice of this trend.

Companies and entrepreneurs are teaming up with non-competing entities to reach the same customers, massively increase traffic and sales and keep their customers around for much longer.

Here’s how it works:

Step 1: Know who your customers are.

If you don’t know who your customers are, then there’s no...

The esteemed marketing instructor Dan Kenney tells the story of an entrepreneur who hired him to look over his entire business with new eyes and figure out why the business wasn’t earning its full potential.

Dan observed the entire operation and analyzed everything. He looked at the business from top to bottom and paid special attention to each of the five employees.

Then Dan sat down with the client and gave him his verdict: Fire the office manager, the person who had been with the...

First of all, I’ve got to tell you that the $50,000 a year number is crazy super conservative. This gal, Judy, is earning more than that, but I wanted to make it realistic looking for even the newest marketer.

Okay, how does Judy (not her real name) pull in well over $50,000 a year with a monthly newsletter while spending only about 10 hours on it per month?

She promotes the newsletter to every person who joins her list when they join. This means when she’s giving away a lead...

Some marketers get lucky and hit a home run with their first product, then wonder why their second, third, and fourth products don’t sell.

Or they never do create a successful product, despite following the advice that they should “create products that solve problems.”

They found a problem. They solved it. But the solution they found isn’t selling.

Log into JVZoo or Warrior and look at all the products that have sold 10 copies or less.

Assuming these products were...

In January 1949, Edward Dee brought his family from England to New Jersey, USA. He rented a facility, installed two machines, and began making a candy wafer roll called Smarties®.

If you’ve ever had one of these, you know each roll contains 15 disc-shaped candies of assorted colors and flavors. Pop one in your mouth, and you will get a pleasant, mild taste of… something.

It’s not always easy to figure out what the flavors are, and that’s because whatever the...