It can be difficult to schedule a time each week with a coaching client. They work full time, they’re in a different part time zone and so forth.
Plus, many clients don’t need an hour every week. They might need an hour now, and then not need your time again until 3 weeks later once they’ve implemented everything they learned on that first call.
If you’re trying to sell coaching by having them book their time first and then pay, you’re essentially putting up a...
I was on a conference call the other day for what you might call a hot new niche in selling.
And frankly, I was pretty excited. True, the person doing the call was having a bit of trouble getting to the offer. And when he finally got to the proposal, he spent an awful lot of time telling the listeners how great it was.
Maybe TOO much time.
Have you ever been “over-sold?” It’s when the person doing the selling winds up selling too much, and you decide not to buy a product you...
Benny Hsu bought a course on how to make money designing and selling t-shirts. Soon he had his first t-shirt designed and uploaded, ready to sell.
He set a Facebook ad budget at $10. If no one bought his shirt at the end of his $10 spend, he would stop. No one bought.
But he liked the process, so he tried again.
In fact, he tried 20 times more with 20 new t-shirt designs and 20 new ad campaigns. On each one he spent $10 to test it out, and still no one was buying.
Well, that’s not...
If blogging is writing, and Podcasting is speaking, then why lump these two things together?
Because they both involve you communicating with a (hopefully) ever-growing tribe of people who log in to see what you have to say today.
You might choose to start blogging and podcasting simultaneously. I read a post the other day that asserted you have no business doing a podcast if you haven’t already blogged a certain number of times and blah blah blah.
Nonsense. If you know your topic,...
A Proven Facebook Video Marketing Strategy
If you’re on Facebook, then you’re probably - or should I say hopefully - using videos in your Facebook marketing.
Here are a few stats to put video marketing and especially Facebook video marketing into perspective:
This doesn’t always work, but when it does… it’s magic.
Here are three examples, one of which you may have heard before, two of which I’ll bet are new to you.
I remember hearing that the glue on Post-It Notes was a mistake. The inventor was trying to make the world’s strongest glue and instead made what might be the world’s weakest adhesive.
He could have thrown it out. But instead, some enterprising individuals thought of a way to use it...
“Help! I’ve been doing online marketing for some time now, but I still don’t fully understand this whole ‘split testing’ thing I keep hearing about. What is it, why is it so important, and how do I do it?”
Split Testing, also known as A/B testing, is an experiment in marketing where you ‘split’ your audience into two or more groups to test variations of a campaign or website page. Your goal is to find out which variation works better and thus...
OK, here is a break from all the Coronavirus news. Just for marketers...
Q: Why couldn’t the marketer sell his baking equipment?
A: He had a leaky funnel.
Q: What’s a pirate’s favorite content format?
A: WebinARRR! Preferably one that’s B2Sea.
Q: Why can’t the marketer go see live musicals anymore?
A: He keeps trying to capture the leads.
Q: What do you call a cow with a blog post stamped on its skin?
A: Branded content!
I love to look at markets outside of the online marketing niche to see what others are doing.
For example, Tesla.
In 2008, the electric car manufacturer was worth about $15 million.
According to the New York Times, today Tesla is valued at $100 billion. Yes, BILLION with a “B”.
Do you think we, as online marketers, could learn something from their success?
In 2016, the company rolled out a compact sedan named the Model 3 and priced it at $39,000.
Before the car was even available,...
1: You see a gorgeous girl at a party. You go up to her and say, “I’m very rich. Marry me!”
That’s Direct Marketing
2: You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, “He’s very rich. Marry him.”
3: You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say, “Hi, I’m very...