VidPenguin Productions Blog

Podcasting Primer – How to Earn Trust, Scale Intimacy and Profit - Part 2

Last month we covered why you might want to have a podcast, things to consider before you start podcasting, how to contact potential podcast guests and even what to do for your first couple of podcasts.

This month well cover how to build listener engagement; questions to ask your podcast guest; podcast music, intros, outros and editing; where to host and list your podcast; calls to action and monetizing your podcast.

Building Listener Engagement with Q and A’s

A great way to get your...

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Shocking Statistics, Idea Sex, and Lucrative Questions

Fortunes are made when people think out of the box and ask questions no one else is asking. What happens when you pair X with Y to make Z? Sometimes nothing happens, and other times fortunes are made. Pairing two ideas together to create a third is ‘idea sex.’ I don’t know who coined the term, but I’ve heard James Altucher use it often.

The founder of Netflix had to pay Blockbuster $50 for a long-overdue movie. Then he went to the gym, got on the treadmill, and started...

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15 Ordinary People Who Turned Dismal Failure into Extreme Success

motivation success tips Jun 26, 2020

Did you just lose your job?

Did your business just close?

Are you feeling like less than a success?

You’re not alone -and in fact, you’re in very good company.

These folks all experienced failure before reaching their ultimate success.

1: This guy dropped out of Harvard and co-owned a failed business called Traf-o-Data. Not an auspicious start. But then Bill Gates went on to build the world’s largest software company.

2: This aspiring writer received this rejection notice:...

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TikTok Marketing in a Nutshell

TikTok is growing fast – it’s been downloaded 1.5 billion times and has 500 million active users who spend an average of 52 minutes per day on the platform. 90% of active users access TikTok at least once per day. Users are overwhelmingly young, with 66% of users under the age of 30.

Yet just 4% of marketers use TikTok.

https://99firms.com/blog/tiktok-statistics/#gref

TikTok users upload videos of 15 seconds or shorter or create and share 60 second stories-type videos.

Users...

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The Gene Wilder Secret to Success

Gene Wilder was a movie star, director and arguably one of the funniest people who ever lived.

During an interview, he gave this account of his start in comedy:

“I was 8 or 9 years old when my mother had a heart attack. When she came home, the doctor said, ‘Don’t ever get into an argument with your mother because you might kill her.’”

No pressure there, right?

“And the second thing he said was, ‘Try to make her laugh.’”

“I had never...

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3 Quick Zoom Tips

web conference zoom Jun 16, 2020

While people are getting better at Zoom meetings, there are still a few things we can do to improve the experience for everyone:

1: Don’t use your built-in microphone and speaker. They’re designed to pick up as much information as they can, which will include background noises and voices. Instead, use a wired headset, preferably with a boom mic, because it will pick up just what is in front of the mic.

2: When you are speaking, look a little to the side of your screen. When we...

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Gaining the Invisible Edge

Some online marketers just naturally do far better than others. Why is that?

They get heard, they are remembered from one week to the next, they are followed socially online and they sell stuff. A LOT of stuff.

So the question is, how do they stand out from everyone else in their niche? How do they keep from looking like everyone else, and thus becoming nearly invisible like everyone else? I’ve been watching, and here are three things I’ve noticed that they all have in common and...

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How to Build a Real Business Right Now

This is for everyone who has procrastinated on building an at home business and suddenly finds they have the time and the inclination to do it…

…but the thought of creating products, building funnels and recruiting affiliates is just too much.

Step 1: Pick a small, hot niche. Weight loss for women is too big.

Weight loss for women over 50 who work from home and hate dieting and workouts might be good.

Step 2: Write your compelling story. This is YOUR story of why YOU are in this...

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How to Sell 50% More with One Check Box

You walk into McDonald’s and order a burger, fries and a drink. But before you check out, the cashier asks you a helpful question: “Would you like me to Supersize your meal for you?”

Well isn’t that nice of the cashier to ask that? Of course you would like her to do that, and you might even thank her for being so thoughtful.

Congrats, you’ve just discovered how to increase the size of your orders on your website.

The most difficult part of marketing is getting...

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11 Tips for Retaining Customers for Life

 

You already know that it’s far easier to sell to a customer you already have than it is to get a new customer.

Then again, it can sometimes be easier to get a new customer than to retain the old ones, depending upon the mistakes you’re making. But if you can avoid the mistakes and do things right the first time, your job will be that much easier, and customers will stick with you through thick and thin.

Here’s how to hook those customers you’ve worked so hard to win...

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