VidPenguin Productions Blog

From what I can see, right now, there is no faster way to build an audience online than through podcasting.

The demand for podcasts is growing at an unprecedented rate. More than half of people are listening to podcasts regularly. And podcasting creates loyalty and trust with your audience like almost nothing else out there.

Podcast audiences are more engaged and loyal than radio listeners or blog readers. Something like 88-90% of podcast listeners listen to the entire show, including advertis...

If you already have a successful, popular podcast, then you already know the power of podcasting to create an audience, to build credibility, to make connections with the movers and shakers in your niche, and to sell a lot of products.

Think about this: When you have a podcast, you are in your target market’s ears for 20 to 60 minutes. This is intimate, one-on-one time with no interruptions or competition for their attention. You can create personal (PERSONAL!) relationships with your audience ...

I just clicked on a webinar a few moments ago, and I had to almost immediately leave to write you this quick note.

As I watched the two people on screen, I found myself physically moving away from my device. In fact, I could not seem to get far enough away from these two people. Where I had been hunched over my laptop, my back was now pressed into the back of the chair, my head was turned away like I was about to flee, and I realized something was terribly wrong.

So the question is, why am I h...

Your prospect opens your email…

Reads the first few sentences…

And then DELETES your email IN FRUSTRATION.

Why?

Because your first few sentences didn’t match the subject line and it confused and frustrated them.

The email felt like a waste of time…

Like maybe the subject line was clickbait.

It’s like opening the door to a chocolate shop and finding lawn mowers.

YOU WERE PROMISED CHOCOLATE!

“Where’s the chocolate??!”

“This can’t be the right place… let’s get out of here!”

I just opened...

The other day, I was talking to a man whose business is not my specialty. But from what he shared, I think I know enough about his business to share it with you in this post.

This guy doesn’t have a website or any products of his own- and he doesn't even have a squeeze page.

Yet despite all this, he's building an email list from paid traffic in a self-liquidating manner - meaning that as much money as he makes on the traffic, it spends on building his list.

Have you heard of Click.org? This i...

Facebook “Jail” is when users are blocked or banned by Facebook from posting on the site or accessing their account. This is supposed to happen because of violations or spammy behavior, and it can lead to a Facebook account being deleted permanently.

But here’s the thing…

Facebook can’t accurately police content, which is why Facebook makes 300,000 content moderation mistakes…

… every single DAY.

Here’s what happens:

Facebook content moderators review posts, pictures and videos that have be...

When you’re talking about an email you’re sending to your list, the call to action is when you say, “Hey Reader, click this link to get a once in a lifetime deal” or some such.

The more you can get your readers to click the links you put in your emails, the more traffic you send to your offers.

The more traffic you send to your offers, the more sales you can make. Usually. Okay, there is an exception to this rule, and it’s if you don’t set up your email and your offer to be congruent. Like if ...

As an online marketing coach, which do you think would be easier:

A: Taking someone who is earning $1000 a month and showing them how to earn $10,000 a month

B: Taking someone who is earning nothing online and showing them how to earn $500 a month

As you’ve probably guessed, the answer is “B.”

But why is that true?

Because someone who is already earning $1000 a month likely has systems in place to earn money, they have a squeeze page and maybe a website, they have one or more products to pr...

Every day, Google ranks millions – if not billions – of websites and pages for many key search terms. But even if your 'successful' pages are targeting some of the most highly-ranked keywords, you probably not ranking well for all of the keywords relevant to your site – or even the best ones for your marketing – from search engines.

There is a free tool that can help you see where your content stands in search engine rankings: Google Search Console.

This free tool from Google can help you iden...